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Social Constructionism  

As I considered the importance of language and how human beings interact with the world, it struck me that in many ways the development of language was like the discovery of fire - it was such an incredible primordial force. I had always thought that we used language to describe the world - now I was seeing that this is not the case. To the contrary, it is through language that we create the world, because it's nothing until we describe it. And when we describe it, we create distinctions that govern our actions. To put it another way, we do not describe the world we see, but we see the world we describe.
  --Joseph Jaworski

Suppositions of a social constructionist account of knowledge:

The social order, at any given point is viewed as the product of broad social agreement.
Patterns of social-organizational action are not fixed by nature in any direct biological or physical way; the vast share of social conduct is virtually stimulus free, capable of infinite conceptual variation.

From an observational point of view, all social action is open to multiple interpretations, no one of which is superior in any objectified sense. The interpretations favored in one historical setting may be replaced in the next.

Historical narratives and theories govern what is taken to be true or valid, and to a large extent determine what we, as scientists and lay persons, are able to see. All observation, therefore, is filtered through conventional stories, belief systems, and theoretical lenses.
To the extent that action is predicated on the stories, ideas, beliefs,,, meanings, and theories embedded in language, people are free to seek transformations in conventional conduct by changing patterns of narration.

The most powerful vehicle communities have for making changes in the social order is through the act of dialogue made possible by language. Alterations in linguistic practices, therefore, hold profound implications for changes in social practice.
Social theory can be viewed as a highly refined narrative account with a specialized grammar all its own. As a powerful linguistic tool, theory may enter the conceptual meaning system of a culture - and in this way alter patterns of social action.

Whether intended or not, all theoretical accounts are normative and have the potential to influence the social order.

Because of this, all narrative accounts (including social theory) are morally relevant - they have the potential to affect the way people live their ordinary lives in relation to one another. This point is a critical one because it implies that there is no such thing as a detached, technical, scientific mode for judging the ultimate worth of value claims.
Valid knowledge or social theory is therefore a narrative creation. Social knowledge is not "out there" in nature to be discovered through detached, value free, observational methods (logical empiricism); nor can it be relegated to the subjective minds of isolated individuals (cognitivism). Social knowledge, from this perspective, resides in the stories of the collectivity; it is created, maintained, and put to use by the human group. Dialogue, free from constraint or distortion, is necessary to determine the "nature of things" (social constructionism).

Cooperrider, D. L. (1999). Appreciative Inquiry Manual. Cleveland, Ohio: Unpublished notes. Case Western Reserve University, Department of Organizational Behavior.

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